Last-minute Techniques to Mitigate Post-purchase Dissonance This Holiday Season

Today’s consumers have been spoiled by selections and have amplified anticipations on get deliveries to the extent that models going out of their way to supply excellent experiences have come to be the bare least. 

A person this kind of expectation from buyers is the capability to observe their orders at all occasions. But envision a circumstance where by the order’s current status hasn’t been up to date or a meant delay wasn’t knowledgeable. 

For the duration of moments like the getaway year, 82% of the purchasers are nervous about their orders NOT reaching them on time. Thus, even when all the things is heading alright, customers’ anxieties can end up influencing their supply expectations.  

This can shortly outcome in negative supply encounters and cause shoppers to stop shopping with you without the need of hesitation. 

So if you want to mitigate the effects of write-up-invest in dissonance, you have to commence with getting clear with your buy monitoring, such as delays. 

With post-buy automation platforms these types of as, you can help customers to observe their orders at all times on your branded monitoring site. Not just to retain your consumers mindful of their parcel standing, you can plug your tracking internet pages with advertising campaigns to increase repeat revenue, presented that on common, a purchaser tracks their order 4-6 times.

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